Nvidia is stepping up efforts to court India’s artificial intelligence startups earlier in their lifecycle, unveiling a string of partnerships this week aimed at reaching founders even before their companies are formally established. The push is intended to help the AI chipmaker cultivate relationships with future customers in one of the world’s fastest-growing developer markets.

The latest move comes through a partnership with early-stage venture firm Activate, which plans to back about 25 to 30 AI startups from its $75 million debut fund while giving portfolio companies preferential access to Nvidia’s technical expertise.