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How to Use Each Social Media Type to Your Advantage
February 21, 2026 2026-02-21 12:55How to Use Each Social Media Type to Your Advantage
How to Use Each Social Media Type to Your Advantage
It’s safe to say many of us feel inundated with the amount of social media types that exist. With the explosion in popularity across many platforms over the last decade, it’s certainly hard to keep up with which one is the most popular, how to use each properly, etc. So, for readers’ pleasure, a breakdown of how to professionally navigate and network in the social media world follows:
LinkedIn
Since its inception, LinkedIn has been touted as a networking tool for all professionals. It does so much more! LinkedIn allows users to maintain contact with professionals they may not otherwise feel comfortable having an online relationship with. Users can share ideas with like-minded individuals by following the sites of their respective former employers and schools. LinkedIn serves as a great accompaniment to a resume. Users can provide detailed information in LinkedIn without having to adhere to resume etiquette, e.g. trying to fit everything into two pages and the like. LinkedIn is also a great starting point for publishing aspirations, as any member can publish an article pertinent to her/his career field. Finally, it can be used to search for jobs. Users can receive regular email reminders that list available positions, search for positions and post open jobs for their own companies. This website is only becoming more popular, so USE IT!
Using this professionally may not feel intuitive. Pinterest is less mainstream than some other mediums, but is popular amongst individuals looking to store visual representations of their project ideas, cooking inspirations, etc. It’s interesting to use in that one can follow a group or person, but the favour does not have to be returned, so users can connect without reciprocity. Most Pinterest users create “boards” on their pages dedicated to décor, food/beverage, style, cleaning and other items. Having said that, this site can also be used to procure invaluable professional information. A beginner-level user may opt to use Pinterest for professional and personal purposes; however, if a user wants to use it solely for gathering professional ideas, it’s great for collecting field-related articles, advice and infographics. Businesses can also start Pinterest pages to help promote the goods and services they offer.
It’s safe to say that many people use this 150-words-or-less status updater as a way to connect with friends/groups and stay abreast of current events. Similar to Pinterest, users can follow a person or business, but the favour doesn’t have to be returned and this does limit the ways in which a user can contact an entity s/he follows. It’s mainly individuals that fall within the younger end of the millennial generation spectrum that use this site, but it’s becoming a popular way to connect professionally as well. Twitter may be used to establish initial contacts, post links to field-specific articles and share or “re-Tweet” valuable ideas from those one admires. This site may not score users an instant job contact, but it’s a place to start.
