Tech giants’ efforts to ramp up AI adoption in India may be about to hit a turning point, as companies end free promotions with hopes to convert the world’s fourth-largest economy into a windfall of paid subscribers.

India became the world’s largest market for generative AI app downloads in 2025, according to market intelligence firm Sensor Tower, widening its lead over the U.S. as installs jumped 207% year-over-year.

Companies including OpenAI, Google, and Perplexity rolled out extended free premium offers to accelerate user growth in the price sensitive market. Leading AI firms have also backed India in its push to become a global artificial intelligence hub.